In this episode of the Remote Work Tribe podcast, we chat with Michele Hansen, Co-Founder of Geocodio and author of Deploy Empathy. We discuss her process for writing her book, her experience as a product person running interviews and its impact on her career, AI and customer research, and more. Episode Timestamps:What inspired Michele to write her book? (0:40)How did Michele become an expert in customer research?. (5:33)Where do technical founders go wrong when it comes to customer research? (9:21)Are customer interviews more critical today with AI?. (12:15)Can you do less customer research when we have AI tools? (14:21)Can you talk to fewer customers and augment information with AI?. (17:45)Knowing what she knows today, would Michele change anything about her book? (21:17)Does her experience as an expat have an influence on her writing process? (24:15)What were her most significant adjustments moving from the US to Denmark? (29:25)Lightning round questions. (30:53)We hope you enjoy it!Links mentioned on the podcastdeployempathy.comgeocod.iobsky.app/profile/mjwhansen.comlinkedin.com/in/mjwhansenTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

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