In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more. Episode timestamps:Where does Jon see the content marketing industry heading? (0:30)What is the difference and balance between short form vs in-depth content? (3:50) What does it take to create an in-depth report? (7:36) How do you start researching when there’s no buy-in from the top? (14:54)   Team structure at NetLine. (18:09)Content marketing trends. (21:44)Jon’s personal view on AI and what he uses it for. (24:25)What scares Jon regarding AI and the importance of authenticity? (25:54)Lightning round questions. (30:50)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/jwsteiertx.com/jwsteiertinstagram.com/jwsteiertTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

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