ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 82: Unpacking the Real Estate Cycle of Life for 2025 Planning"
Episode Synopsis
Unpacking the Real Estate Cycle of Life for 2025 Planning
In this solo episode, I’m diving into the “Cycle of Life” framework I use in real estate—a cycle made up of four core phases: Seed, Nurture, Harvest, and Regrowth. These phases represent the critical areas real estate agents should focus on, especially as we head into business planning season. I’ll unpack each phase, highlighting the unique goals, actions, and strategies they represent, and explain why focusing on just one phase could move the needle the most in your business this year.
Here’s a quick look at each phase:
Seed – This is all about lead generation. The goal is creating new conversations and building your prospect base.
Nurture – This phase is focused on converting leads into clients by developing relationships and staying top-of-mind through consistent follow-up.
Harvest – Here, we dive into the client success journey, delivering a seamless experience that leads to successful transactions and satisfied clients.
Regrowth – After a sale, this phase is about creating momentum. Think of it as turning past successes into future opportunities, maximizing referrals, and building long-term loyalty.
By understanding these phases and pinpointing where your current efforts would have the biggest impact, you can create a business plan that’s focused, effective, and sustainable. This episode will guide you in finding your core focus for the coming year and show you how honing in on one key area can make the rest of your business planning simpler and far more impactful.
Tune in to identify your priority phase and simplify your 2024 business strategy!
In this solo episode, I’m diving into the “Cycle of Life” framework I use in real estate—a cycle made up of four core phases: Seed, Nurture, Harvest, and Regrowth. These phases represent the critical areas real estate agents should focus on, especially as we head into business planning season. I’ll unpack each phase, highlighting the unique goals, actions, and strategies they represent, and explain why focusing on just one phase could move the needle the most in your business this year.
Here’s a quick look at each phase:
Seed – This is all about lead generation. The goal is creating new conversations and building your prospect base.
Nurture – This phase is focused on converting leads into clients by developing relationships and staying top-of-mind through consistent follow-up.
Harvest – Here, we dive into the client success journey, delivering a seamless experience that leads to successful transactions and satisfied clients.
Regrowth – After a sale, this phase is about creating momentum. Think of it as turning past successes into future opportunities, maximizing referrals, and building long-term loyalty.
By understanding these phases and pinpointing where your current efforts would have the biggest impact, you can create a business plan that’s focused, effective, and sustainable. This episode will guide you in finding your core focus for the coming year and show you how honing in on one key area can make the rest of your business planning simpler and far more impactful.
Tune in to identify your priority phase and simplify your 2024 business strategy!
More episodes of the podcast The (re)education Experience | A Modern Realtor’s Playbook by Darren Langille
Episode 105: “Re-Growth Phase”
03/10/2025
Episode 103: The Nurture Phase
19/09/2025
Episode 102: “The Top 15 Lead Gen Plays”
12/09/2025
Episode 100: “3 Faces of Courage”
22/08/2025
In God we trust