Most agents think you need a massive city, a huge database, or a mega team to reach the top. But today’s guests prove that’s just a myth. Elizabeth McNally leads the #1 small team in all of Real Broker Canada, absolutely dominating her market in Medicine Hat - a place most would call too small to matter. And then there’s Desi Williams, one of the most consistent top agents at Real Broker USA, who’s had years closing over 150 deals with a small, powerhouse team in Idaho.
So if you’ve ever told yourself, “My market’s too small,” or “I don’t have enough resources,” what you’re about to hear could completely flip that story. Darren sits down with Elizabeth and Desi, two leaders who show it’s not about the size of your market, it’s about the clarity of your model and the consistency of your work. Their stories will inspire you to lean into community, think creatively, and focus on what actually moves the needle - no matter your market size.
🎧 Listen now and learn:

Why a small market can be your biggest advantage if you lean in and get creative


How word of mouth and real connections still win—even in 2025


What real leverage looks like in a lean, high-output team (and what’s still just good old-fashioned hustle)


Why you don’t need fancy tech or massive ad budgets to build a dominant business


How both guests use simplicity and consistency to scale (and what they had to unlearn to do it)


The power of collaboration, community, and not going it alone—even in an “independent” industry

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