Every marketer has faced it, clients convinced marketing should be a quick fix or a single big idea. In this episode, we discuss challenges with non-marketer persuasion, and why alignment and expectation management matter more.This episode was co-hosted by Brand Strategist Jack Ferguson and E-commerce specialist Ben Reeves.They discuss:How Ben’s client claimed his one “big marketing idea” worked, and whether his claim stands up to scrutinyHow Ben missed out on hiring a top UX designer after a client insisted on an unnecessary last-minute “vibe check”How Ben’s retail client demanded that digital ads drove only online sales (not offline) and how he respondedHow Jack was asked to hire a PPC freelancer, then held accountable for results on a campaign he wasn’t managingHow Ben rebuilt a company’s digital operations from scratch after realising they were running campaigns through WhatsApp chats and iMessage threadsHow Ben navigated his marketing role when one founder exited, roles shifted, and he had to play goalkeeper, midfielder, and striker all at onceHow Ben fought constant scope creep when “North Stars” kept changing How Jack and Ben discovered that much of a marketer’s work is invisible: fixing fundamentals, plugging holes, and preventing breakdowns that clients never seeHelpful Links:Find Jack on LinkedIn here: Jack Ferguson | LinkedInFind Ben on LinkedIn here: Ben Reeves | LinkedInFollow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: https://www.instagram.com/bethepushVisit The Push website here: https://bethepush.com/Visit Jack’s personal website here: Brand Strategist: Marketing Consultancy — Jack FergusonVisit Ben’s website here: https://benreeves.co/

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