Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods. In this episode, we’ll share an effective analogy that helps stakeholders get it.We’ll cover:Why most brands confuse company, brand, and product positioning, and how to untangle themThe ‘Queensland Analogy’ that makes positioning land with non-marketersHow to explain positioning as a driver of choice, not just communicationHow to make stakeholders see positioning as a commercial decision, not as a creative oneWhether you’re trying to reposition your company or simply tired of fighting for strategic clarity, this episode gives you a straightforward way to make the value of positioning obvious.This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn hereSubscribe to The Push on YouTube hereFollow The Push on LinkedIn hereFollow The Push on TikTok hereFollow The Push on Instagram hereVisit The Push website hereVisit Jack’s personal website here

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