In this episode, Jack sits down with Chanel Clark to unpack a rare achievement in modern marketing: proving that brand drives real business outcomes.Listen in and hear how: – Chanel increased brand awareness for a FMCG company by 12% in 9 months – Chanel ran one campaign so effectively, the brand tracking platform thought the data was broken– To use sentiment tracking to identify (and fix) major messaging gaps.– To use a “cinema pre-release” analogy to help non-marketers understand the concept of brand.– To leverage Zoom recordings of customer calls to win internal buy-in and sidestep opinion wars.– B2B brands can get fast, low-cost brand data.– To translate fluffy brand metrics into business outcomes stakeholders actually care about.– To make brand performance measurable, even for early-stage or challenger brands.If you’ve ever struggled to prove a brand is doing more than “just building vibes,” this episode gives you the language, structure, and story to change the conversation.This episode was co-hosted by:Brand Strategist Jack FergusonAndFounder of The Marketing Club and Independent Consultant Chanel ClarkFind Jack on LinkedIn here: Jack Ferguson | LinkedInFind Chanel on LinkedIn here: Chanel Clark | LinkedInFollow The Push on LinkedIn here: The Push: Overview | LinkedInFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push PodcastVisit Jack’s personal website here: https://jackferguson.co/Visit Chanel’s website here: Chanel Clark - Marketing Consultant Visit The Marketing Club’s website here: The Marketing ClubFollow The Marketing Club on Instagram: InstagramFollow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

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