Every marketer’s had a moment they wish they’d said less.You’re trying to be transparent. Clear. Accountable.But sometimes, transparency backfires; especially when it gives stakeholders the wrong frame to judge your work.In this episode, Jack shares a short story about a well-meaning update that led to weeks of misaligned expectations. And the simple language shift that Jack now uses to avoid the same trap.Jack will discuss:Why quantifying performance can invite binary thinkingHow to reframe results around resource allocationWhen transparency helps, and when it harmsWhat to say when someone wants “more” with no extra budgetHow to keep control of the narrative without sounding defensiveWhether you’re managing a demanding CEO or a curious stakeholder, this one’s about protecting your team’s focus.....and your own credibility.This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedInFollow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: https://www.instagram.com/bethepushVisit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push PodcastVisit Jack’s personal website here: Jack Ferguson — Brand Strategist

Ver todos los episodios