In this episode, Jack and Ben share real marketing campaigns that backfired, and discuss how complex interdependencies across teams, tools, and timelines can sabotage best-laid plans.From production mishaps to broken sales handovers, we explore how weak links can unravel an entire campaign.Listen in and hear how:A $200,000 lead gen campaign was derailed by red tape and poor follow-up.A major production shoot was ruined by a $50 microphone.Poor lighting choices made an entire government video unusable (and what saved the project).A cyclone and a young marketer managing a food brand lead to one very misguided tweet.How subtle technical lighting details compromised an entire creative project.An agency's pay-per-lead model collapsed under misaligned ownership in the buying process.This episode was co-hosted by:Brand Strategist Jack FergusonAndEcommerce Marketing Specialist Ben ReevesFind Jack on LinkedIn here: Jack Ferguson | LinkedInFind Ben on LinkedIn here: Ben Reeves | LinkedInFollow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push PodcastVisit Jack’s personal website here: Jack Ferguson — Brand StrategistVisit Ben’s website here: https://benreeves.co/

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