Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer.This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier.In this episode, we’ll:Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Marketers are sometimes expected to be the Michael Jordan of their business, but can one person do it all?Discuss how a company Alex worked with spent millions of dollars on promotion that should have been stopped much sooner. Listen in as to why.Discuss why companies need to understand their core competencies and not rely on external marketers to fix fundamental issues.Talk through the advice Jack gave his friend who was buying a pharmacy and what realistic expectations he thinks are valid for marketing a small business.The importance of setting KPIs that are within the control of the sales or marketing team.The challenges for any marketer who is working across multiple departments and being integrated into every team.- - - - -This episode is co-hosted by:- Brand Strategist Jack Fergusonand-Product Marketing Specialist Alex UrquhartFind Jack on LinkedIn hereFind Alex on LinkedIn hereFollow The Push on LinkedIn hereFollow The Push on TikTok hereFollow The Push on Instagram hereVisit The Push website hereVisit Jack’s personal website hereVisit Alex’s website here

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