Oriana Leckert – How to Fund Your Book with Kickstarter: From First Campaign to Six Figures

07/10/2025 41 min Episodio 129
Oriana Leckert – How to Fund Your Book with Kickstarter: From First Campaign to Six Figures

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Episode Synopsis

Oriana Leckert is the Head of Publishing at Kickstarter, a public benefit corporation dedicated to bringing creative projects to life through crowdfunding. As both a writer and publishing industry expert, Oriana oversees one of Kickstarter's most dynamic categories, working with authors ranging from emerging indie writers to major bestselling authors who have raised millions of dollars. She has helped guide campaigns that have generated hundreds of thousands to over a million dollars in funding, and she's passionate about connecting authors directly with their most dedicated readers.In this episode:How Kickstarter's crowdfunding model works specifically for authors and book projectsDifference between Kickstarter and traditional book funding or pre-order platformsWhy all-or-nothing funding actually protects authors from financial riskHow Kickstarter's algorithm amplifies campaigns based on engagement and attentionSetting realistic funding goals that match your audience reach and book production costsThe importance of building your author community before launching a campaignCommon mistakes authors make when planning their first KickstarterThe 30-day campaign timeline and pre-launch preparation strategiesHow to use stretch goals to maintain momentum after hitting your initial funding targetFeatured Kickstarter Campaigns:The Obsidian Spindle SagaFeyland TalesThe Gilded Rose AuctionCradle Books 7-9 by Will WightSaphira StatueNightlight Daily Horoscopes 2024Book recommendations:Dungeon Crawler Carl by Matt Diniman - https://www.amazon.com/Dungeon-Crawler-Carl-7-book-series/dp/B08BX5D4LCConnect with Oriana:Website: https://www.kickstarter.com/Facebook: http://www.facebook.com/kickstarterInstagram: http://www.instagram.com/kickstarterYoutube: http://www.youtube.com/user/kickstarterKickstarter Publishing newsletter: https://www.kickstarter.com/newslettersKickstarter Publishing Category: https://www.kickstarter.com/discover/categories/publishingConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

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