If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen since the birth of the internet. That's scary. But think back to the advent of the internet. Think back to how business was done prior to that point. It was different. Was the internet scary? Yes! Your clients suddenly had access to all of the information in the world. All they needed to do was use the internet or run a Google search. But they still hired you to do it for them because you were good at the internet. AI is like this. It's going to make certain things much easier to do. Let's imagine, for example, that anyone could assemble an ads strategy or develop a website in a matter of minutes with the help of AI. Imagine how that changes things. Well, your client may be able to do that. But so could all of their competitors. How are they going to separate themselves? How are they going to compete? You will still be needed, assuming you don't stick your head in the sand and hope this technology goes away. It isn't going away. How you are needed will change. But if you leverage the technology to make you better and more valuable at what you do, you will still be needed. I fully admit that this is scary. The unknown makes me anxious, too. There's plenty of bad that could come from this technology. And the same can be said about the internet. Try not to focus on doom and gloom hypotheticals. Get to know the technology. And understand how you can best leverage it. That will put you so far ahead of most people, who will be reactive and struggle to catch up.

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