ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Panasonic on making its name as a B2B brand (Ep. 186)"
Episode Synopsis
As vice president of marketing for Panasonic North America, Brian Rowley is charged with changing the perception of Panasonic in the US from a TV and radio company into an operation creating 21st century technology for businesses. He joins Diana Marszalek in the Echo Chamber to talk about the evolution of the brand over the past 100 years, and its shift in focus from consumer to B2B.
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