ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "CCO Podcast: On Being Technology and Data-Driven at Booking Holdings"
Episode Synopsis
For the latest edition of our CCO Podcast, Paul Holmes sat down with Leslie Cafferty, chief communications officer at Booking Holdings, to discuss how she manages a portfolio of technology-driven travel brands, how she balances the needs of different stakeholders and reaches them through a variety of channels, the challenges of working with influencers, and how the company is incorporating AI into its communications efforts.
More episodes of the podcast The PRovoke Media Podcast
The 2025 Young Changemakers
23/10/2025
Podcast: Golin's "Raising the Rare" Report
17/10/2025
Podcast Jaimee Reggio
17/10/2025
Podcast: Brandon Edwards
29/09/2025
In God we trust