SEO has always felt like this mysterious digital code I wasn’t quite sure how to crack – and if you’re anything like me, you might feel the same. As women juggling careers, families, and running a business, we don’t exactly have time to decipher algorithms! That’s why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.As property managers, we rely so heavily on word of mouth and referrals, but let’s be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we’re not. That’s where smart SEO comes in – it’s not just about keywords, it’s about creating content that connects and converts.In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It’s packed with practical, actionable advice to help you grow your property management business online – even while you’re juggling everything else life throws at you.“You have to make it seem as natural as possible because the algorithm can tell if you’re trying too hard to jam words in.”  - James BealeyWe cover:Introduction to Search Engine Optimization (SEO) for beginnersExplanation of how Google’s search engine functions and indexing processImportance of using tools like Google Keyword Planner for keyword researchConducting basic SEO audits to identify missing elementsEmphasis on quality content and the ideal word count for web pagesProper use of keywords and avoiding keyword stuffingImportance of internal and external linking for SEO benefitsOptimizing images for search engines with descriptive file names and alt tagsOverview of off-site SEO and the significance of building backlinksThe role of Google reviews and trusted review platforms in enhancing website authorityJoin my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo:

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