Let’s talk about standing out in property management… because blending in? That’s so last year. If you’ve ever wondered how to build a personal brand that actually attracts clients (instead of chasing them), then you’re going to love this. Authenticity is the new marketing strategy, and when you show up as the real you, magic happens–hello trust, engagement, and loyal clients who rave about you.This episode is hands-down one of our most downloaded–and it’s no surprise why. It’s real, it’s raw, and it’s packed with practical tips you can implement right now. Our guest–known online as “the OCD PM”–has built a standout social media presence by embracing who she is, quirks and all. And guess what? It’s working. She shares how being unapologetically herself has helped her grow her business, connect with clients, and build a brand that people actually remember.You’ll walk away with a fresh perspective on marketing, a boost of inspiration to own your story, and a few laughs along the way. In this episode of "The Property Management Podcast with That Property Mum," we’re diving into why being yourself online is your biggest business advantage–and how to do it without overthinking it.“When you're always looking at that perfect person with the perfect home, you start evaluating yourself and actually feel quite bad.” - Kenslee OxleyWe cover:Balancing career and family in the property management industryStrategies for growing a property management businessMastering fear and boosting confidence in professional settingsThe importance of authenticity on social mediaEvolution of personal branding within the property management spaceSharing relatable and humorous content to connect with audiencesThe shift from curated content to genuine, everyday experiences on social mediaPrioritizing mental well-being over societal beauty standardsUsing social media to showcase personality and customer service skillsTips for spontaneous content creation that reflects real lifeJoin my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -

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