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Listen "22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss"
Episode Synopsis
In the Sensei's Corner this week, we welcome Raquel "Rocky" Merchant, Senior Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization (#SPO). This week, we refer to the following articles/resources: - Iris.TV Grows Its Contextual Video Marketplace for a Post-Cookie World of the article - What Should Replace The Third-Party Cookie? It Depends On Who You - Beauty For All, Ulta Beauty by Shelley Haus Connect with Raquel Merchant on Linkedin Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
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