DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here's the tweet version of our conversation: The Future is Diverse  Black owned media is quality media  BOMESI's mission to elevate and educate  Donate finanically and volunteer your expertise DéVon's wisdom  Additional resources mentioned in the interview: Support and Donate Here: https://donorbox.org/support-bomesi-on-givingtuesday   Support Black-owned media platforms! BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision. Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape.    About Us: 💡 Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:15 - Shoutout to Beeler.Tech for putting the Navigator  00:01:45 - Meet DéVon Christopher Johnson  00:02:00 - BLEU LIFE and Its Mission 00:02:15 - Why Was Bombshell By Bleu Created and Its Mission 00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI 00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise 00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men 00:08:45 -  The History of Black Bodies Has Always Been Exploited As A Marketing Tool  00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency 00:16:38 - Lead With Compassion and Be the Ally By Actively Listening  00:19:30 - BOMESI Is Solution Driven 00:22:05 - Check out the BOMESI  Accelerator  Powered by GM 00:24:05 -  The Difference Between Programmatic Selling vs. Buying  00:27:55 - How Do Buyers Know Minority Owned Media  00:30:01 - "We Don't Have A Diversity / DEI Budget"   00:33:35 - Giving Tuesday Effort - Support HERE    Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: DéVon Christopher Johnson  Email | LinkedIn | Instagram Bleu Life Magazine  Website | Instagram | Subscribe  Bombshell By Bleu  Website | Instagram |  Newsletter  BOMESI LinkedIN | Website | Instagram | BOMESI  Accelerator  Powered by GM Meet The Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | The Reach and Frequency™️ Course Programmatic Digest  Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host of Programmatic Digest In Espanol  LinkedIN    Get this directly in your inbox weekly including more gems!  Let's keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q   Support BOMESI and Donate Here: https://donorbox.org/support-bomesi-on-givingtuesday

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