In this episode of The Product Handbook, we explore the two major phases of product growth — creating something new and scaling it to reach its full potential.You’ll learn:What defines the “0 to 1” phase — from idea validation to finding product–market fitHow the “1 to 100” stage shifts focus toward scaling users, processes, and impactThe skills, leadership styles, and decision-making approaches that work best in each stageThe unique challenges of innovation vs expansion — and why each demands a different mindsetWhether you’re launching your first product or scaling an established one, this episode gives you the mental models to navigate growth without losing momentum.

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