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Listen "Tyler Jorgenson on how to build a successful supplement business around sub-niches (#22)"
Episode Synopsis
The Process Podcast is hosted by Jeff Sherman
"If you keep an attitude of growth you are destined to succeed"
Entrepreneur, eCommerce Marketer, Speaker, World Record Holder, Radio Host, and 2 Comma Club Member -- Tyler Jorgenson ( @bizninja ) started selling products at the age of 5 and has not stopped since.
Today we sat down and discussed how to build a supplement business or product around sub-niches, his two-prong acquisition method, and the lowest risk path to scaling a business.
KEY TOPICS
How to build a supplement business or product around sub-niches
The two-prong acquisition method, retention, and upselling
The lowest risk path to scaling a business
SHOW NOTES
Creating and selling products at the age of five [02:20]
Physical products allow for physical transformation [03:30]
How to sell on Amazon with the lowest risk [05:25]
Amazon is a numbers game not an emotional game [06:00]
Dropshipping someone else’s product [07:00]
Private Label Dropshipping and Contract Manufacturing [07:15]
Ecommerceflightschool.com [07:45]
Focus on one or two supplements that you like and then build out a brand from their [10:12]
Get clear on your messaging [10:52]
Acquisition, Retention, and Upsell Strategy [11:35]
Small batch custom supplement [12:40]
The hybrid model or dropship and a limited drop formula/flavor [13:15]
If you’re not playing with big dollars, keep as much money as you can, litigate your risk, and sacrifice low margins to do it [13:50]
The brand creates the value in the brand’s name [14:40]
Starting in a sub-niche [14:47]
The name should be broad and the marketing/messaging needs to be niche or sub-niche [16:00]
High value low cost bundles [17:00]
Trade-show style acquisition model [17:48]
Two prong aquisting method (low cost and high end) [18:20]
CONNECT WITH
IG: @bizninja
Website: Ecommerceflightschool.com
For more episodes of The Process Podcast visit us at www.theprocessshow.com
"If you keep an attitude of growth you are destined to succeed"
Entrepreneur, eCommerce Marketer, Speaker, World Record Holder, Radio Host, and 2 Comma Club Member -- Tyler Jorgenson ( @bizninja ) started selling products at the age of 5 and has not stopped since.
Today we sat down and discussed how to build a supplement business or product around sub-niches, his two-prong acquisition method, and the lowest risk path to scaling a business.
KEY TOPICS
How to build a supplement business or product around sub-niches
The two-prong acquisition method, retention, and upselling
The lowest risk path to scaling a business
SHOW NOTES
Creating and selling products at the age of five [02:20]
Physical products allow for physical transformation [03:30]
How to sell on Amazon with the lowest risk [05:25]
Amazon is a numbers game not an emotional game [06:00]
Dropshipping someone else’s product [07:00]
Private Label Dropshipping and Contract Manufacturing [07:15]
Ecommerceflightschool.com [07:45]
Focus on one or two supplements that you like and then build out a brand from their [10:12]
Get clear on your messaging [10:52]
Acquisition, Retention, and Upsell Strategy [11:35]
Small batch custom supplement [12:40]
The hybrid model or dropship and a limited drop formula/flavor [13:15]
If you’re not playing with big dollars, keep as much money as you can, litigate your risk, and sacrifice low margins to do it [13:50]
The brand creates the value in the brand’s name [14:40]
Starting in a sub-niche [14:47]
The name should be broad and the marketing/messaging needs to be niche or sub-niche [16:00]
High value low cost bundles [17:00]
Trade-show style acquisition model [17:48]
Two prong aquisting method (low cost and high end) [18:20]
CONNECT WITH
IG: @bizninja
Website: Ecommerceflightschool.com
For more episodes of The Process Podcast visit us at www.theprocessshow.com
More episodes of the podcast The Process Podcast
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