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Listen "Brendan Kane on One Million Followers and Hook Point: How To Stand Out in A 3-Second World"
Episode Synopsis
The Process Podcast is hosted by Jeff Sherman
My guest today is a business innovation strategist, speaker, and best-selling author of One Million Followers and Hook Point: How To Stand Out in A 3-Second World.
He is a top digital influencer strategist, who has built applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, and more.
He is most recently known for generating one million followers in 100+ counties in less than 30 days. He wrote his best selling book, One Million Followers, revealing the strategies he used to make this happen.
Selling And Marketing
Self Publishing vs Hiring A Publisher
Super Connectors
Biggest Mistakes When Creating Content
SHOW NOTES
Stay curious and don’t be afraid to make mistakes or fail [03:00]
Mindset is key [03:50]
Selling and marketing is the key area of focus when starting out [04:45]
At the emergence of social media, influencers, and bloggers I created my own Influencer Marketing Platform [05:40]
1 Million Followers In 30 Days [09:00]
Self Publishing vs Hiring A Publisher [11:45]
Self Publishing Avg Copies Sold: 500; Publisher Avg Copies Sold: 3000 [12:00]
In order for your book to gain traction, you have to at least have 25,000 - 30,000 copies in the marketplace and then if your book is good, it will take off from there [12:20]
Marketing limitations when using a Traditional Publisher [13:35]
Buy copies of your book at cost [14:20]
Contract Rights: Make sure to keep you rights for Course, Audio Book, and International in your contracts [14:50]
Super connecters [15:40]
Understand your personality and invest your time accordingly [17:00]
Hook points [18:00]
How to provide value and solve pain points for other people [19:00]
The biggest mistake people make when designing content is that they make content for themselves and not for their audience [20:23]
There’s only 2 things you need to master Social Media. They are simple but not easy: 1. Grab Attention (can you get someone to stop scrolling; 2. Retention (how long can you hold that attention for) [20:57]
Keep testing and keep learning [21:50]
What sets successful people apart from the unsuccessful people is that they don’t give up. If you don’t give up you can’t lose, it may take a long time, but you will be successful [22:00]
CONNECT WITH
hookpoint.com/the-book
IG: BrendanKane
https://brendanjkane.com/
CONNECT WITH JEFF SHERMAN
www.jeffsherman.me
IG @jeff.sherman
FB @iamjeffsherman
For more episodes of The Process Podcast visit us at www.theprocessshow.com
My guest today is a business innovation strategist, speaker, and best-selling author of One Million Followers and Hook Point: How To Stand Out in A 3-Second World.
He is a top digital influencer strategist, who has built applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, and more.
He is most recently known for generating one million followers in 100+ counties in less than 30 days. He wrote his best selling book, One Million Followers, revealing the strategies he used to make this happen.
Selling And Marketing
Self Publishing vs Hiring A Publisher
Super Connectors
Biggest Mistakes When Creating Content
SHOW NOTES
Stay curious and don’t be afraid to make mistakes or fail [03:00]
Mindset is key [03:50]
Selling and marketing is the key area of focus when starting out [04:45]
At the emergence of social media, influencers, and bloggers I created my own Influencer Marketing Platform [05:40]
1 Million Followers In 30 Days [09:00]
Self Publishing vs Hiring A Publisher [11:45]
Self Publishing Avg Copies Sold: 500; Publisher Avg Copies Sold: 3000 [12:00]
In order for your book to gain traction, you have to at least have 25,000 - 30,000 copies in the marketplace and then if your book is good, it will take off from there [12:20]
Marketing limitations when using a Traditional Publisher [13:35]
Buy copies of your book at cost [14:20]
Contract Rights: Make sure to keep you rights for Course, Audio Book, and International in your contracts [14:50]
Super connecters [15:40]
Understand your personality and invest your time accordingly [17:00]
Hook points [18:00]
How to provide value and solve pain points for other people [19:00]
The biggest mistake people make when designing content is that they make content for themselves and not for their audience [20:23]
There’s only 2 things you need to master Social Media. They are simple but not easy: 1. Grab Attention (can you get someone to stop scrolling; 2. Retention (how long can you hold that attention for) [20:57]
Keep testing and keep learning [21:50]
What sets successful people apart from the unsuccessful people is that they don’t give up. If you don’t give up you can’t lose, it may take a long time, but you will be successful [22:00]
CONNECT WITH
hookpoint.com/the-book
IG: BrendanKane
https://brendanjkane.com/
CONNECT WITH JEFF SHERMAN
www.jeffsherman.me
IG @jeff.sherman
FB @iamjeffsherman
For more episodes of The Process Podcast visit us at www.theprocessshow.com
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