EPISODE SUMMARY In this solo episode of The Practical Marketing Show, Cary Weston walks through his 10 Simplified Rules of Marketing — a no-fluff, common-sense framework he's refined over the past 15 years. It's all about cutting through the jargon and helping businesses stop overcomplicating their marketing. Cary lays out why clarity, simplicity, and consistency matter more than cleverness, and he even shares a helpful tip for using ChatGPT as a customer lens tool. 3 KEY TAKEAWAYS People don't know, don't care — until they need you. So your job is to be clear, consistent, and easy to find when they do need you. Simplicity beats cleverness. If your message is hard to understand, people won't remember it — or act on it. You already know enough to market well. Reverse engineer your customer interactions and share that value clearly. That is marketing. ABOUT CARY WESTON A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business. CONNECT WITH CARY Practical Marketing Podcast Website: www.PracticalMarketingShow.com ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com Cary's Consulting Website: www.CMWeston.com LinkedIn: Cary Weston on LinkedIn MUSIC CREDITS The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

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