Episode Summary In this solo episode, host Cary Weston breaks down the power of a buyer's guide—what it is, why it matters, and how to build one. Cary explains how this simple tool can make your sales process smoother, help weed out tire kickers, and turn your website into an effective, 24/7 sales teammate. Drawing from real-world client examples and a practical framework, Cary shows you how creating a buyer's guide doesn't just help customers—it can supercharge your sales team's time and impact. 3 Key Takeaways Educated buyers make better leads. A buyer's guide helps potential customers self-educate and builds trust before they ever talk to sales. It saves time and filters noise. By answering common questions upfront, your team spends less time fielding tire kickers and more time with serious buyers. It fuels your whole marketing engine. The content you gather for a buyer's guide can be repurposed into blog posts, FAQs, videos, and social media. ABOUT CARY WESTON A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business. CONNECT WITH CARY Practical Marketing Podcast Website: www.PracticalMarketingShow.com ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com Cary's Consulting Website: www.CMWeston.com LinkedIn: Cary Weston on LinkedIn MUSIC CREDITS The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

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