Show notes 
In this episode Mel and Amber cover: 
✨ The basics of PR 
✨ RPIE – making sure you include research, planning, implementation and evaluation into your PR strategy  
✨ Finding the right PR opportunities for your business 
 
Where to find Amber 
LinkedIn: https://www.linkedin.com/in/amber-daines-6731549/ 
Instagram: https://www.instagram.com/bespokecoad/ 
Website: https://amberdaines.com/ 

 
Links mentioned in this podcast 
A free podcaster guide for anyone wanting to get started and scale a podcast faster 
Amber’s blog – Does interviewing famous folks make your podcast downloads grow? 

 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 70 - Don't believe everything you've been told about content strategy 
Episode 74 - 3 simple ways to improve your message 

 
Ready to work with me? 
👉🏻 Get yourself on the waitlist for my membership The Content Effect 
👉🏻 Get your content sorted with a 1:1 Content Strategy 
👉🏻 Grow  your email list like a pro with 1:1 Build your list package 
👉🏻 Join my free Facebook Group The Content Project 
 
For more conversations on powerful content, connect with me here: 
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