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Listen "Ditch the sales funnels to create content that feels good"
Episode Synopsis
If you’ve ever felt like your content is scattered, inconsistent, or just not connecting the way you want it to, this episode will help you see things differently.
In episode 185 of The Powerful Content Podcast, Mel Daniels invites you to shift your content mindset away from the old-school, transactional “sales funnel” and instead embrace a more human-first approach. One that feels good and actually works.
She explores the client journey: a simple but powerful pathway that helps you guide your audience from first discovering you to becoming loyal clients and advocates. When you understand what your ideal client is thinking, feeling, and doing at each stage (Connect, Subscribe, Nurture, Convert, and Onboard), you can create content that truly resonates.
Inside this episode, Mel helps you:
Reimagine how your content builds trust and connection
Map out your client journey so your content has purpose and flow
Reflect on where your content may not be serving your people the way you want it to
And feel inspired to show up with content that feels more meaningful, not just more “strategic”
You’ll walk away with clarity, direction, and a new sense of calm knowing that your content can be simple, effective, and aligned with you.
Episode Breakdown
00:00 Introduction: Is Your Content All Over the Place?
01:02 Welcome to The Powerful Content Podcast
02:20 Ditching transactional content marketing
02:53 The problem with sales funnels
04:26 Introducing the client journey
06:04 The five stages of the client journey
11:17 Mapping out your client journey
15:12 Reflecting on your content strategy
15:55 Conclusion and next steps
17:13 How to work with me
Links mentioned in this podcast
The Content Effect
Unboring Ideal Client Avatar Workbook
Book - The Power of Content
If you enjoyed listening to this episode, then you’ll also love:
Episode 175 – A week of easy content ideas
Episode 171 – The secret to long term engagement
Loved the episode? Leave a review!
Ready to work with me?
Buy my book The Power of Content
Join my membership The Content Effect
Work with me 1:1 with The Content Accelerator
Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
In episode 185 of The Powerful Content Podcast, Mel Daniels invites you to shift your content mindset away from the old-school, transactional “sales funnel” and instead embrace a more human-first approach. One that feels good and actually works.
She explores the client journey: a simple but powerful pathway that helps you guide your audience from first discovering you to becoming loyal clients and advocates. When you understand what your ideal client is thinking, feeling, and doing at each stage (Connect, Subscribe, Nurture, Convert, and Onboard), you can create content that truly resonates.
Inside this episode, Mel helps you:
Reimagine how your content builds trust and connection
Map out your client journey so your content has purpose and flow
Reflect on where your content may not be serving your people the way you want it to
And feel inspired to show up with content that feels more meaningful, not just more “strategic”
You’ll walk away with clarity, direction, and a new sense of calm knowing that your content can be simple, effective, and aligned with you.
Episode Breakdown
00:00 Introduction: Is Your Content All Over the Place?
01:02 Welcome to The Powerful Content Podcast
02:20 Ditching transactional content marketing
02:53 The problem with sales funnels
04:26 Introducing the client journey
06:04 The five stages of the client journey
11:17 Mapping out your client journey
15:12 Reflecting on your content strategy
15:55 Conclusion and next steps
17:13 How to work with me
Links mentioned in this podcast
The Content Effect
Unboring Ideal Client Avatar Workbook
Book - The Power of Content
If you enjoyed listening to this episode, then you’ll also love:
Episode 175 – A week of easy content ideas
Episode 171 – The secret to long term engagement
Loved the episode? Leave a review!
Ready to work with me?
Buy my book The Power of Content
Join my membership The Content Effect
Work with me 1:1 with The Content Accelerator
Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
More episodes of the podcast The Powerful Content Podcast
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