A step-by-step guide to how I create content for my business

29/08/2024 20 min Episodio 130
A step-by-step guide to how I create content for my business

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Episode Synopsis

Have you ever wondered how a Content Marketing Strategist creates their content? 
In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms.  
Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective.  
This episode also includes practical insights on using AI, scheduling, and optimising content for social media and emails.  
 
00:00 Introduction to content creation efficiency 
00:41 Welcome to The Powerful Content Podcast 
01:41 Acknowledgement to Country 
02:00 Behind the scenes of my content creation process 
04:04 Planning a year's worth of content 
06:58 Batching and recording episodes 
08:34 Reimagining content across platforms 
10:37 Social media strategy 
17:04 Flexible planning and consistency 
19:05 Conclusion and ways to work together 
 
Links mentioned in this podcast 
The Content Accelerator 
The Content Effect 
Unlock your Content Creator Archetype Quiz 
Episode 8 – Simple social media plan 

 
If you enjoyed listening to this episode, then you’ll also love: 
Episode 10 – The power of reimagination 
Episode 60 – Why content creation feels hard and how to fix it 

 
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Ready to work with me? 
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