Most sustainability strategies look great on paper - until they meet the real world of corporate decision-making. What does it really take to build a business that’s profitable, resilient, and aligned with deep, unwavering values?That’s exactly what Mac Macartney has spent decades exploring. As a leadership expert and founder of Embercombe, Mac has worked with major corporations to embed sustainability into their DNA - and has seen first-hand the challenges leaders face when balancing purpose and profit.That’s why some of the most courageous sustainability-driven CEOs lost their jobs - not because they failed, but because they put values before what's more important to shareholders: short-term gains.In this episode of The Plucky Bamboo Podcast, we dive into:- Why embedding sustainability in a business isn’t just about policies - it’s about radical honesty.- The hard truth about corporate sustainability efforts and why some leaders pay the price for prioritizing purpose.- How businesses can create a culture that drives sustainable growth instead of just ticking ESG boxes.- Why authentic leadership matters more than ever in today’s business world.- The biggest barriers to long-term sustainability and how companies can overcome them.- Mac’s insights cut through the noise and reveal what it really takes to lead a sustainability-driven business that thrives - without selling out its mission.Watch now to learn how to build a business that lasts, inspires, and makes an impact.🔗 Connect with Mac Macartney: https://www.linkedin.com/in/macmacartney🔗 Learn more about Embercombe: https://www.embercombe.org/📩 Or connect with me: https://www.linkedin.com/in/chrisg-jones/

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