Summary In this conversation, Aidan shares his journey as a dietitian and the growth of his business, which now includes 11 dietitians. He discusses the evolution of his ambitions, the challenges of managing a larger team, and the importance of social media in attracting clients. Aidan reflects on the changes in nutrition science over the years, particularly regarding metabolic adaptation, and shares insights on content creation and handling criticism in the digital space. In this conversation, Aidan and Jonny delve into the intricate relationship between psychology and nutrition, exploring how clients' mental states influence their eating habits. They discuss the importance of flexibility in dietary approaches, the role of technology in tracking body composition, and the significance of protein intake. Aidan shares insights on food quality, the concept of cheat days, and the importance of addressing clients' psychological challenges to foster a healthier relationship with food. In this conversation, Aidan and Jonny explore various aspects of diet and nutrition, particularly focusing on unique cases like a client on a carnivore diet and the implications of extreme dietary choices. They discuss trends in nutrition, personal weight loss journeys, and the importance of giving back to the powerlifting community. Aidan shares insights from his experiences as a dietitian and powerlifting coach, emphasizing the balance between performance and health.Chapters 00:00Introduction to Aidan's Journey02:58Growth of Aidan's Dietitian Business05:58Managing a Growing Team09:00The Evolution of Social Media in Nutrition12:11Navigating Criticism and Content Creation15:01Changes in Nutrition Science Over the Years17:57Approaches to Dieting and Metabolic Adaptation18:43Navigating the Psychological Aspects of Food21:07Success Stories and Client Relationships22:38Inspiration and Influences in Nutrition25:43The Role of Technology in Nutrition28:49Utilizing Body Composition Data32:47Protein Intake and Dietary Considerations34:12Food Quality and Sourcing37:52The Concept of Cheat Days40:56The Impact of Diet on Health and Performance43:41Carnivore Diet: A Unique Case Study47:34Trends in Nutrition: The Rise and Fall of Diets50:26Personal Weight Loss Journeys and Insights56:34Giving Back to the Powerlifting Community  Guest – Aidan Muir Instagram - https://www.instagram.com/idealnutrition__/?hl=enIdeal Nutrition - www.idealnutrition.com.auContact -  https://www.idealnutrition.com.au/contact/   Host – Jonny “B Bad”Contact – [email protected] - https://www.instagram.com/jonny_bbad/  

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