Full post on Rob's Substack: LINK (Post: "Force against the status quo")Info on working with Rob: LINKRob has sharpened his theory on what exactly is demand for startups. Rob and RC dive into this, exploring how Demand behaves like a "Force against the status quo" - which has both magnitude (how much the customer wants change) and direction (what shape they want). This theory builds on Rob's Demand, Supply and PULL frameworks - and is helpful especially for founders struggling with lukewarm demand, difficulty closing deals, mixed messages from customers, demos, outbound, etc.--Rob's website: https://www.robsnyder.orgRob's Substack: LINK

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