This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship
Topics Disussed are:
Livewire - who are you and your services, and your own background...
Sponsorship trends in Ireland today ( sports, media, arts,  etc )
Motivations for sponsors / property rights holders
Measurement of sponsorships
Case-studies of effective sponsorships ( this is what listeners most value )
How digital impacts on sponsorship today
Post-recession ? is this being felt in sponsorship

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