A Business Partner by heart, Sonja has spent her career so far in the music, advertising, fashion ecommerce (Zalando), hospitality (Airbnb), SAAS (Miro) and classifieds business (AVIV group), among others. She started in Marketing and moved to HR, where she holds more than 15 years of experience in various HR leadership roles, always striving to design and execute the right organizational and people strategy that best fulfills the needs of the given business and organizational context. Scaling through organic and inorganic growth, reorganizing, internationalizing, going public, response to economic crises, and restructuring are the various phases of the organizational lifecycle Sonja has led through. Sonja is a certified coach.Shownotes00:00 - Intro & Context02:59 - Navigating Organizational Changes05:54 - Building Trust as a Business Partner08:50 - The Role of Communication in HR11:50 - Understanding Different Business Partner Types14:40 - The Importance of Context in HR Decisions17:50 - The Dynamics of Manager-Business Partner Relationships20:37 - Effective Communication During Organizational ChangesLinksGuest Linkedin:  https://www.linkedin.com/in/sonja-sinterhauf-448a7a51/Thomas Linkedin: https://www.linkedin.com/in/thomas-kohler-pplwise/Thomas e-mail: [email protected]: https://pplwise.com/

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