In this episode, Dominic Bickus interviews Penny Vettel, a marketing innovator in the automotive industry. They discuss Penny's journey into the automotive sector, the evolution of Business Development Centers (BDC), and the critical role of technology in modern sales processes. Penny emphasizes the importance of creating value in text marketing and the potential of chatbots to enhance customer engagement. The conversation also touches on the need for dealerships to adapt to changing consumer behaviors and the future of AI in automotive sales.TakeawaysPenny's  journey into the automotive industry began with a project management role at Reynolds.The evolution of Business Development Centers (BDC) has transformed the automotive sales process.Technology is now essential for every role in the automotive industry, from sales to management.Success in automotive sales relies heavily on the people and processes involved, not just technology.The automotive industry often lags behind other sectors in adopting new technologies.Text marketing should focus on providing value rather than just seeking replies from customers.Chatbots can enhance customer engagement by providing timely information and support.Integrating chatbots with dealership operations can streamline processes and improve lead generation.The future of automotive sales will be shaped by the preferences of younger consumers and their communication habits.Dealerships must adapt to changing consumer behaviors to remain competitive in the market.Chapters00:00 Introduction to Penny Vettel02:08 Penny's Journey into the Automotive Industry04:50 The Evolution of Digital Marketing in Automotive08:30 The Importance of Technology in Automotive Roles10:09 Vendor Perspective: Insights from the Other Side14:40 Learning from Other Industries16:32 Text That Sell: The Book and Its Insights25:36 Text Marketing vs. Text Communication29:08 Effective Text Messaging Strategies for Dealerships34:00 Understanding Customer Engagement Through Texting40:31 The Role of Chatbots in Modern Dealerships55:21 The Future of AI and Customer Interaction in Automotive

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