Show Highlights: Understand the efficiency preoccupation in agriculture. [05:31] Facing the truth of bulk commodity vs. food production. [07:58] Uncover the true cost stack of food with bread pricing. [10:11] Capturing additive value and providing food solutions as producers. [13:15] Why ag innovation must focus on end-user food needs. [18:31] Explore the economics and benefits of shifting production-ag value chains. [22:44] Get to know Andrew Hoelscher and Farm Strategy. [26:01] Barriers and opposition to supply chain change. [31:22] How to foster trust and manage supply chain issues. [38:44] Realistic steps to drive supply chain transformations. [43:42] To learn more about Farm Strategy, go to https://farmstrategy.com/. Find Andrew Hoelscher on LinkedIn at https://www.linkedin.com/in/andrew-hoelscher-06b1868/. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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