Show Highlights: Spotlight on Platinum Crush in soybean mainstay Iowa. [05:06] Erik Lightner's reverse-trajectory from ADM and Haskell to startup leader. [11:36] Lessons in pacing business building and asset readiness. [15:48] Four strategic allocation categories for capital. [22:50] What are "must-haves" vs. "wants" in a $400M startup? [27:33] How regional crushers can compete with industry giants. [31:36] Why agility is a daily choice to prevent bureaucracy. [36:44] Gaining trust and market share amid local competition. [44:00] What Platinum Crush would do in a deficit area scenario. [48:43] Erik's core takeaway for leaders on the preeminent value of people. [50:20] Find out more about Platinum Crush by visiting https://platinumcrush.net/. To connect with Erik Lightner on LinkedIn, go to https://www.linkedin.com/in/eriklightner/. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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