Can 1st Party Data Save Digital Advertising?

20/09/2023 24 min
Can 1st Party Data Save Digital Advertising?

Listen "Can 1st Party Data Save Digital Advertising?"

Episode Synopsis

With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?