ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Can 1st Party Data Save Digital Advertising?"
Episode Synopsis
With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?
More episodes of the podcast The Overthinkers
Are CMOs A Dying Breed?
12/09/2023
Is Strategy A Creative Or Rational Process?
15/08/2023
How Would You Launch A New Agency Today?
08/08/2023
In God we trust