In this episode of The Optimised Practice Podcast, host Brian Fitzpatrick talks with Phil Marshman from Pioneer Podiatry in Mackay, Queensland. For over 15 years, Phil has built a successful practice in a regional community. He shares his secrets to not only surviving, but thriving.What you'll learn in this episode:Community-Driven Marketing: Discover why a long-term commitment to community and trust is more effective than quick-win ads.Creative Recruitment: Learn how a structured new graduate program can attract top talent, even in rural areas.The Power of Allied Health Assistants: Find out how delegating tasks to assistants can make your practice more efficient and profitable.Intentional Work-Life Balance: Hear how Phil works a four-day week to prioritise family and prevent burnout.This episode is a must-listen for anyone in healthcare looking to build a sustainable and personally fulfilling business.Watch this on Youtube:https://youtu.be/DBThcZVERiw

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