Welcome to the Optimised Practice Podcast! In this candid episode, host Blake Sergeant tackles the "hot topic" of practitioner recruitment head-on. While many complain about the difficulty of hiring, Blake reveals why a select group of practice owners are consistently successful.He starts by challenging common excuses and urges a fundamental mindset shift – stop saying "there are no fish in the lake" if you're not even fishing with intent!Blake shares actionable steps to elevate your recruitment game, focusing on two key pillars:Creating "Juicy Bait": Discover the Hybrid Model, a revolutionary compensation structure that combines the security of employment with the earning potential of an associate. Recruiting with Intensity: Learn why a single Indeed post or Facebook update isn't enough. Blake emphasises the need for:A dedicated job vacancy section on your website (optimized for SEO).In-practice job ads.Leveraging your patient database for referrals.Always collecting CVs for future needs.Crafting job ads that lead with benefits (WIIFM) rather than just listing practice achievements.Learn how to build a practice where everyone wins, you, your team, and your patients by attracting and retaining the best in the business.Watch this on Youtubehttps://youtu.be/SkuRazmGXXE

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