SUMMARY: In this episode, Aaron and Terryn dive deep into the world of building and scaling digital products. Whether you're transitioning off stage, looking to turn your expertise into a course, or exploring scalable ways to monetize your audience, this conversation delivers a realistic look at what it actually takes. From strategy and structure to fulfillment, pricing tiers, and the realities of launching at digital speed, the duo shares hard-earned wisdom from working with top names in the industry. You'll also hear real-world examples, implementation frameworks, and the all-important reminder to count the cost before you jump into the digital arena.   Minute by Minute: 00:00 Introduction 02:40 The Digital Sales Landscape 05:10 Strategy: From Stage to Digital Product 07:45 Funnel Hacking & Modeling What Works 10:00 Live Launch vs. Evergreen Delivery 11:45 Managing Time, Coaching Access, and Visionary Fatigue 13:20 Tiered Distribution & Certifying Coaches 14:20 Implementation Calls, Price Points & Selling Styles 16:10 When to Build vs. When to Sell First 20:00 Choosing the Right Team & Avoiding Vendor Fatigue    

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