SUMMARY: In this episode, Aaron and Terryn tackle one of the most critical (and often overlooked) aspects of running successful operations: project plans. They share stories from launches gone sideways, explain why clear roles and timelines prevent chaos, and break down practical tools for keeping teams aligned—from simple Google Sheets to robust platforms like Asana. Along the way, they highlight the dangers of last-minute pivots, the importance of quality control, and why debriefs are essential for long-term success. Whether you're a visionary leader, a project manager, or part of a fast-moving team, this conversation will give you actionable ways to streamline your next big initiative.   Minute by Minute: 01:07 A rap battle, sports jokes, and setting the stage 02:23 Why project plans matter for digital teams 03:23 Contractor teams and the challenge of no clear leader 05:07 Physical teamwork vs. digital collaboration 06:29 Timelines, roles, and why launches get scrambly 07:20 Tools: from paper to Google Sheets to Asana 09:03 The beauty and chaos of project plans 10:01 Breaking down roles: strategy, marketing, and delivery 13:39 The role of quality control in complex projects 19:40 Debriefs, dials, and learning from each launch

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