SUMMARY: In this episode we sit down with Matt Long, Chief Business Officer of Lindywell, to explore the incredible journey he and his wife, Robin, have taken in building a thriving digital wellness business. From humble beginnings in a small apartment to leading a membership-based fitness platform with its own custom-built app, Matt shares the key milestones, challenges, and lessons learned along the way. We dive into: ✔️ The transition from in-person Pilates to a thriving online business ✔️ Why moving to a membership model was a game-changer ✔️ The evolution of Lindywell's app and the strategic decisions behind it ✔️ Lessons on sustainable growth and avoiding burnout in business ✔️ The power of testing, learning, and making calculated bets Whether you're a solopreneur, a spouse supporting a visionary, or an operator looking to scale a digital business, this episode is packed with insights on sustainable growth, smart decision-making, and building a business that lasts. Tune in now!   Minute by Minute: 0:00 Introduction 5:41 Moving to a membership model 7:30 Moving to an app based business 10:17 Limitations that lead to building your own platform 16:43 Not every idea is a good idea 19:48 Finding new people 25:54 It can be life giving to build up your team

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