The Human Side of Change Communications With Barbara Roos (Director Change CoE, Intel)

18/02/2025 21 min

Listen "The Human Side of Change Communications With Barbara Roos (Director Change CoE, Intel)"

Episode Synopsis

Driving change in a large organization is like driving down a slippery road. You shouldn’t break (or brake) the news of a change all at once; instead, success comes from breaking the news gradually to different levels of your organization, allowing each level to intellectually and emotionally process the transformation before they face questions from their team. Join Barbara Roos (Director, Program, Acquisition & Change CoE - Intel Sales and Marketing Group, Intel) and Nellie Wartoft as they unpack the art and science of gradual change communications, exploring how corporate culture, targeted messaging, and strategic timing work together to create lasting organizational transformations.----Connect with:Nellie WartoftCEO of TigerhallChair of the Executive Council for Leading Change (ECLC)[email protected] ----Key Topics & TimestampsAvoiding Common Change Management Pitfalls (1:20 - 3:57)Understanding organizational cultureMoving beyond "ivory tower" decision-makingWhy single communications failThe Waterfall Communication Approach (5:51 - 8:24)Leadership alignment strategiesTiming considerations for different organizational levelsProcessing time for leadership teamsManaging Time-Sensitive Changes (9:05 - 12:02)Fast-follow communication strategiesHandling confidential changesBalancing speed with effectivenessCommunication Strategy Best Practices (14:46 - 17:34)Choosing effective message sendersImplementing dual voice strategyCreating feedback channels----Breathe by RYGO | https://soundcloud.com/francesco-rigolonEverything You Need Is By Your Side by Vlad Gluschenko |Music promoted by https://www.free-stock-music.comCreative Commons / Attribution 3.0 Unported License (CC BY 3.0)https://creativecommons.org/licenses/by/3.0/deed.en_US

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