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Listen "How a Brand Person Would Do Change Management with Nicolas Becquet (Transformation Sr Director, Pernod Ricard)"
Episode Synopsis
Traditional change frameworks can only take you so far. So, let’s take a page out of the marketing playbook.In this week’s episode of the Only Constant, Nicolas Becquet (Transformation Senior Director, Pernod Ricard) discusses with Nellie Wartoft how borrowing from brand marketing - purpose, consistency, symbolism, and storytelling - creates the emotional engagement that makes change stick in ways only a seasoned marketer would know. ----Connect with:Nellie WartoftCEO of TigerhallChair of the Executive Council for Leading Change (ECLC)[email protected]
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