In this episode of One Small Change, Yvonne McCoy is joined by book marketing expert Kathy Kaye, who shares her transformative journey from being the behind-the-scenes business builder to an advocate for author visibility. Kathy reveals how making the small but impactful change of hiring a coach revolutionized her business and mindset, empowering her to embrace visibility and authenticity. She dives into the powerful advantages of publishing a non-fiction book as a marketing tool, breaking down common myths about book writing, and offering actionable steps for entrepreneurs and coaches ready to amplify their credibility, attract clients, and open new revenue streams. Whether you’re at the beginning of your entrepreneurial journey or looking to level up, Kathy’s wisdom around strategic authorship and personal transformation will inspire you to take that next small change with big impact.Guest Bio:Kathy Kaye is a seasoned book strategist who has helped over 600 individuals become bestselling authors since 2009. Specializing in guiding coaches and entrepreneurs through the publishing process, Kathy excels at turning powerful stories into bestselling books that build authority and expand business opportunities. With a background in online business development and a passion for leveraging books as marketing assets, she empowers clients to get visible, embrace their unique voice, and monetize their expertise.Chapters:00:00 "The Power of Coaching Questions"04:48 Embrace Authenticity and Personal Growth07:04 Book Success & Growth in 201512:16 Simplifying Book Writing with AI14:49 Books as Business Leverage18:11 Business Reflections and Disappointments22:36 Reverse Engineering Ideal Clients23:42 "Rethinking Books and Personal Growth"27:30 "Stay Fresh: Embrace New Changes"Quote:“Someone is waiting on you. Someone is waiting on your message. And in the absence of water, people will drink the sand. So they're going to find a solution, and it really should have been you.” — Kathy KayeLink:AI Powered Best Seller Formula: Write one chapter a day, one hour a day, having AI interview you! Save time, reduce stress, and create a bestselling book faster than ever—your message, your voice, powered by AI. https://bonusforauthors.com/

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