Finding Your Passion Through Adversity and Authentic Branding

13/11/2025 19 min Temporada 1 Episodio 73
Finding Your Passion Through Adversity and Authentic Branding

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Episode Synopsis

In this episode of The One Small Change Podcast, host Yvonne McCoy welcomes Lori Osborne to share her powerful story of resilience and transformation after a life-changing health diagnosis. Lori Osborne discusses how surviving a brain tumor helped her uncover her true talent and passion for building authentic websites and branding for entrepreneurs. She dives into the importance of self-advocacy, brand clarity, and showing up online as your truest self. Together, Yvonne McCoy and Lori Osborne explore how pivotal challenges can lead to self-discovery and career fulfillment, and offer actionable advice for entrepreneurs looking to build authority and connection through their digital presence.Guest Bio:Lori Osborne is a seasoned technology expert with over twenty years of experience in the industry. After overcoming a brain tumor and discovering a new passion for website development and branding, she founded her own business dedicated to helping entrepreneurs create online platforms that truly reflect their unique voice, values, and expertise. Today, Lori Osborne blends creativity, technical skill, and brand strategy to empower others to showcase their authority and authenticity online.Chapters:00:00 "Finding Purpose After Health Struggles"05:08 Medical Bias and Online Authority07:35 "Be Found, Not Fixed"11:52 "Evaluate Your Brand Effectively"14:26 "Show Up as Yourself"17:44 "Live Your Passion, Now"Quote from the Guest:"I am grateful for this brain tumor because I found my passion and I am so grateful for that.”Link:Free Authority Visibility Audit and a free self-assessment - 5 Steps to Evaluate Your Brand & Authority Online: https://offers.bizbolster.com/5-ways-self-assessment