Have you thought about using video in your business? Its much easer and costs much less than you might first think. This week's guest on the next 100 days podcast, Mark Orr, shows us how you can begin to use video in your business. And all you need is the smartphone already in your pocket..........


About Mark Orr
Mark Orr runs PocketVideoSchool.com, a production and training business based in the North East of England. He works with businesses that want to create their own video content for their websites and social media channels.

Mark Orr follows rugby and is a passionate Newcastle Falcons fan, despite being a Yorkshireman at birth he has spent 40+ years in the North East.

Back in the mid-80s, Mark was learning his trade in TV production. He went to college to learn how to use the big cameras, along with the audio and editing equipment. Mark produced TV quality broadcasts and videos. He spent time working on the nationally popular ‘The Tube’ from Tyne Tees Television.

This experience plus working in the video team for the local constabulary provided Mark a real grounding in video.
Pocket Video School
Mark Orr found himself as an employee within the print industry. He took 23 years to extricate himself from that industry and then did marketing and sales roles. When his son was in 6th form, and some friends made him a video and his son was hooked. Chris, his son and Mark, decided to take video to the world. They set up a video production company. They won good contracts. Chris, then decided to go freelance and left Mark at the beginning of 2017, he started Pocket Video School.

He spotted a gap in the market. Most businesses love the idea of video, but the huge prices levied by production companies alienated much of the market. He plugs this gap, by teaching how to teach video, filmography and teaching people how to do this properly. Video in your business can be a reality.
Perception of Video Costs
The perception is that video is expensive. The main platform has been TV. In the past, production was £20k per minute. Now with technology, the platforms are free.

Even with the knowledge of the market being easier and free, there is still a perception isn’t there that professional corporate videos need to be expensive.

There is an element of that. For Mark, it is about education. He’s a renegade. We’ve been spoon-fed that if you want video then this is the track you have got to take. However, the more knowledge people have the easier it is for people to emulate good video.

There is an expectation in corporate that you wouldn’t use a MOBILE PHONE. This is about ignorance. You don’t have to pay a fortune.

In small businesses, we just don’t choose to pay large production fees for videos. Mark is demystifying this sector.

Mark says a one-man band can compete with a larger brand, as effectively as a larger brand.
Video in your business - its the way forward
by 2020 85% of all internet traffic will be video driven. Don't get left behind
Video in your business in the next 100 days?

Understand your phone. It is whatever you have got. If you have a fairly-new smartphone it will have a camera capable of recording good footage. The down-side is that the smartphone manufacturers regulate these phones with AUTOMATIC settings.Because everything is on auto, the camera has a mind of its own. Light changes, focus changes, because the camera is constantly searching for you.TIP: find and educate yourself on the apps that are available that unlock all these features and give you manual control. This means you can improve the quality of your footage.
Look at the accessories that you need to enhance your phone. Look at external microphones. The ONE THING that people will not forgive is poor audio. On YouTube, the expectation isn’t that the video will be 100% polished, but if they can’t hear your message, then they’ll switch off and go elsewhere.
Once you have got a video,

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