Nick St. Louis is the founder and Lead Foot Nerd at TFC. He obtained a Masters of Physical Therapy from Western University and his current obsession is with researching every pillar of health to discover the truths that science has to offer. He now spends less time in clinic and has devoted his days to weaving together a global tribe of people on a mission to collectively solve the health crisis by inspiring and empowering the individual to take back control of their bodies.   Listen to this episode of The MOVEMENT Movement with Nick St. Louis about the impact of modern athletic footwear marketing claims.   Here are some of the beneficial topics covered on this week's show: - How marketing claims in the fitness industry often lack scientific evidence, creating a challenge in discerning between legitimate research and marketing ploys. - Why you should embrace natural movement for optimal foot health and well-being - How many shoe designs are promoted despite lacking evidence of their effectiveness in enhancing performance or preventing injury. - Why embracing discomfort and risk can lead to growth and resilience in pursuing goals. - How the human body's adaptability and resilience allow for achieving physical feats beyond evolutionary expectations. Connect with Nick: Guest Contact Info Instagram@thefootcollective Facebookfacebook.com/thefootcollective   Links Mentioned:thefootcollective.com     Connect with Steven: Website Xeroshoes.com Jointhemovementmovement.com Twitter@XeroShoes Instagram@xeroshoes Facebookfacebook.com/xeroshoes

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