In an industry that is saturated with meal plans and people wanting to build healthier versions of themselves, I thought it was worth sitting down with Nutrition Coach Ash Norton to get the low down on exactly what a Nutrition Coach does and how she's been so successful in helping her clients make lasting lifestyle changes.A Personal Trainer with over 10 years experience, Ash now specialises in Nutrition Coaching and behaviour change, which, as we learn, is far more than simply handing out macros and meal plans.In this episode we cover:Exactly what a Nutrition Coach is (and how they differ to Dietitians and Nutritionists);How Ash assists her clients in determining their values and identity, and why this is an vital step in the behaviour change process;Why it's so important for her to meet her clients where they're at, rather than forcing change;Where people often go wrong when building new habits and behaviours;Her best piece of advice for people wanting to change their habits.Interested in learning more? Ash offers online coaching and can be contacted through her website https://www.ashnortonhealth.com/ or via her Instagram @ash_onlinecoach. Follow me on Instagram at @jemmalee_exphys to stay up to date with each episode as well as all of my regular content.Music from Uppbeat: Disco Wheel | Mood Maze License Code: MRBE9TU7YGK3RQNF

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