In this episode John and Kelly talk about how important it is in marketing to identify the emotional hook with your customers. This is absolutely the most important thing you must do in marketing. Everything flows from there. Kelly talks about recently getting a big client. She discusses the emotional hook that landed the whale. John then talks about the emotional hook with regards to Think it Be it. He first asked people if they are a high achiever. This positions the customer for what’s to follow. Then he explains that most people are playing the game of life at 10% – 20% of their potential. For someone that has self identified as a high achiever, that’s a big problem. That’s the emotional hook. And this illustrates something else is important. Really understanding your target customer. Kelly was able to influence her new client by being blunt and asking questions rather than doing a lot of talking. And from those questions, she fed the new client the emotional hook. As John and Kelly wrap up this episode, John talks about how to make this idea of focusing on the emotional hook with customers using the TIBI 12 minute day technique.About the Hosts:John MitchellJohn’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.Reach out to John at [email protected]: https://www.linkedin.com/in/john-mitchell-76483654/Kelly HatfieldKelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention...

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