As advertising costs continue to soar and social media gets even more competitive, brands are seeing their profits dwindle because they no longer get the same ROI they used to from their top-of-funnel marketing. That's where email (and SMS) marketing come in. Email marketing might not be the newest, sexiest thing, but it remains the highest, most consistent ROI of any marketing channel. And 72% of consumers STILL prefer receiving emails from their favorite brands.  In this episode of The Mind of Business Success Podcast, Alicia speaks with Kyle Stout, owner of Elevate & Scale, about how to create the kind of marketing that people actually want to receive.  Connect with Kyle: https://www.elevateandscale.com Connect with Alicia: https://aliciacramer.com 

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