In this candid episode of The Mind of Business Success Podcast, host Alicia Cramer sits down with marketing expert and entrepreneur Ben Albert for an insightful conversation that dives deep into the intersection of marketing, mindset, and authenticity in business. Before hitting record, Alicia and Ben were already vibing on some deep, personal levels—and that raw, real energy carries right into the episode. They break down the misconceptions surrounding marketing and business, like the outdated notion that success is all about flashy websites and corporate coldness. Instead, they highlight how the modern business landscape is shifting toward authenticity, human connection, and mental resilience. Ben shares his unique take on how to navigate the marketing world without falling into the trap of comparison or imposter syndrome. From embracing your own story to letting go of the toxic "shoulds" that hold you back, this episode is packed with real-world advice and mindset shifts for entrepreneurs looking to market themselves without losing their soul in the process. Alicia and Ben also tackle the inner fears many business owners face around marketing and sales, offering practical strategies to overcome those mental roadblocks. Plus, Ben drops some gold on why being different in your industry can be even more powerful than being the best—and shares his personal journey of turning struggles into stepping stones. If you're ready to strip away the fluff, get honest about your business, and build authentic connections with your audience, this episode is for you. Connect with Ben Albert: https://realbusinessconnections.com Check out Ben's mastermind community for entrepreneurs, Grow Getters Only, at https://growgettersonly.com  Your first month is on Ben, and if you stick around, Alicia gets a little love too. It's a win-win!  Tune in and discover:  💥 How mindset influences your marketing success 💥 Why authenticity beats perfection in business 💥 Overcoming fears around sales and self-promotion 💥 The power of being the "unicorn" in your industry     About Alicia Cramer:  Alicia Cramer is a mindset expert, author, coach, and serial entrepreneur with over a decade of experience helping entrepreneurs, from startups to multi-million-dollar business owners, overcome mindset challenges and achieve success.  Connect with Alicia:  Website: https://aliciacramer.com Facebook: https://www.facebook.com/aliciadcramer LinkedIn: https://www.linkedin.com/in/aliciacramer Twitter: https://www.twitter.com/aliciacramer Instagram: https://www.instagram.com/acintl.us AC Academy: https://www.acintl.us 

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